Our story

Wink Wink Paper Co. is a stationery, paper goods, and art brand based in the historic Germantown neighborhood of Nashville, TN. Our biggest aim is to inspire you, make you giggle, and connect you with the people you love like crazy through our quirky, sweet, and cheeky products. We create paper goods and one-of-a-kind fiber designs that are made with passion, joy, and the utmost attention to detail. Fueled by founder and lead designer Holley Maher’s sense of humor and unique design esthetic, the company first introduced itself as Wink Wink Paper Co. in April of 2015.

Our paper products are printed in the USA and packaged by hand in our Nashville studio. We use high quality paper stocks, partner with respected and passionate printing companies. Our weavings are completely one-of-a-kind and are crafted by hand from high-quality natural fibers. We put a lot of love into everything that we make, and we're very proud to share them with you.

At Wink Wink, we believe in fun, hustle, silliness, girl-bosses, and well-cared-for friendships. We believe in the not-so-lost art of a handwritten note, and how a beautiful home or office can inspire greatness in our lives and careers. We hope that our products make you laugh, connect with friends and loved ones, and be your most happy, laugh-y, and inspired self.


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Holley Maher is the Founder and Creative Director behind Wink Wink Paper Co. In 2005, Holley moved to Nashville from her hometown of Manasquan, NJ to study music and pursue a career in songwriting. During a college internship, she was given a crash-course in graphic design, and started her first freelance business after graduating with a degree in Commercial Vocal Performance and Music Business. While running H. Maher Creative, she refined her personal brand and developed her trademark hand lettering and illustration styles. In 2014, Holley transitioned her freelance boutique into an online shop, in order to spend more time on her music career without giving up her love for design and illustration. 

Holley has worked on dozens of album covers, websites, and branding projects over the course of her career as a freelance designer. She was recognized as one of the top creative stationers in Middle America by Alive Magazine, and her stationery line was featured by Huffington Post. Her wedding stationery and styling work have been featured in bridal blogs like Green Wedding Shoes and Enchanted Brides, and her wrapping paper was featured on Style Me Pretty. Holley has written and illustrated her own children's book, and has been hired to illustrate and design for Nashville Lifestyles Magazine, and SXSW. She is currently illustrating a children's book called Little Kid, Big City, in partnership with author Beth Beckman.

     "Doing all the things you loved as a kid shouldn't go out of style as an adult."

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